What Is a .app Domain? Google's Secure Extension Explained

A .app domain states plainly that there is a product to use, not just a page to read. For a mobile or web application it aligns the address with the thing customers actually do. See the live names on the .app domains page.

Who runs .app, and why is it "secure"?

.app is operated by Google Registry and requires HTTPS: every .app site is served over a secure connection by default, enforced at the registry level. That is a genuine, built-in trust and security signal from the first impression, not a marketing claim.

What does .app signal?

That you ship software. For SaaS, developer tools and consumer apps, a clean .app name is literal and modern, and it sidesteps the "is this a product or a blog?" ambiguity a generic name can carry.

Who should use a .app domain?

Mobile and web applications, SaaS products and developer tools that want a short, literal, modern name. If your audience expects the universal familiarity of .com, weigh that trade-off, the right answer depends on whether "this is an app" is the most useful thing the name can say.

How do you buy a .app domain?

Good .app names are taken and trade on the aftermarket. Request the price, agree terms, and complete through escrow so the transfer is protected. The mechanics are on How it works; the wider naming framework is in how to choose a startup domain name.

Browse the .app portfolio or read the FAQ.