What Is a .you Domain? A 2026 Guide to the Personal Extension

A .you domain is one of the most personal extensions available: it speaks in the second person, directly to the individual a product serves. For anything built around personalisation, coaching, wellbeing or the consumer themselves, the extension finishes the thought. You can see the available names on the .you domains page.

What does .you signal?

Focus on the user. A name like "unique.you" or "better.you" puts the customer at the centre of the brand in a way a generic extension cannot. That is positioning work most brands spend a tagline and an ad budget to establish.

Who should use a .you domain?

Personalisation and recommendation products, coaching, learning and wellbeing brands, creator and personal-brand tools, and consumer apps where the relationship is one-to-one. It is a weaker fit for infrastructure or B2B products where the second-person voice does not match, in which case a .com or a category extension suits better.

How do you buy a .you domain?

The strong, single-word .you names are registered and trade on the aftermarket. You request the price on the domain page, agree terms, and the transfer is secured through escrow so funds release only once the name is yours. The full process is on How it works, and how to weigh a name is in how to choose the perfect domain name.

Browse the .you portfolio or read the FAQ for ownership and transfer details.